We love to show our support for ethical brands. But, with so many clothing companies joining the eco-friendly fashion movement, it can be hard to decide which brands are worth checking out. To save you spending hours researching, we’ve put together this handy guide. Here are our favourite ethical clothing brands of 2020.
Lucy and Yak – Independent, handmade, and sustainable:
Lucy and Yak design ethical and sustainable handmade dungarees. The brand was created by a British couple, who quit their jobs and began sewing clothes and accessories on the beaches of New Zealand.
We just love the transparency of Lucy and Yak. They pledge to pay all of their UK based employees the national living wage, and they have a close relationship with their production base in Rajasthan, India. They are really open about all aspects of their brand and we love the story of how the company came to be.
Girlfriend Collective – Ethical manufacturing and recycled materials:
We’ve been really excited by the work done by ethical fashion brand, Girlfriend Collective. They create comfortable, high-quality recycled clothes, which are mostly or entirely produced from recycled materials.
Each product on the website contains a breakdown of the number of items that have been recycled to produce it, as well as the percentages of materials used. This really is a brand that you can love for the long-term!
Punks and Chancers – Ethically traded, organic cotton clothing:
Punks and Chancers is an exciting Birmingham-based clothing brand. They use “organic cotton, ethically traded, made in factories that don’t mess with the workers’ rights”, and take inspiration from the West Midlands’ diverse and compelling history of culture and music.
Their ethical clothing and accessories are embedded Birmingham slang terms. We can’t get enough of Punks and Chancers’ rebellious Brummie attitude. To them we say a resounding ‘Yes Bab!’
Levi Strauss & Co. (Levi’s) – You wear jeans. You live in Levi’s:
You may be surprised by our next choice, given that it traditionally takes around 1,800 gallons of water to produce a pair of jeans… but hear us out: Levi’s is one of the most iconic names in fashion, and is best known for its long-lasting, durable jeans.
After pledging to do so, the company has considerably cut its water usage and greenhouse gas emissions resulting from their production processes. The brand was also ranked top in the textile industry from the Institute of Public and Environmental Affairs. We love that they design their jeans as anti-fast fashion pieces; a true long-term investment!
Veja – Beyond Sneakers:
One way to reduce your carbon footprint is to slip into a pair of Veja shoes. This French footwear brand exclusively uses ecological materials, like vegetable-tanned leather, organic cotton, wild rubber and recycled plastic bottles to manufacture their trainers. Many celebrities have shown their support of Veja, including Emma Watson, Meghan Markle, and Emily Ratajkowski.
They go the extra mile to keep their production as sustainable as possible. This includes ensuring their factories adhere to International Labour Organization standards, conscientious product transportation to reduce carbon emissions, and encouraging their workforce to be unionised.
Veja is truly setting the bar for how all clothing brands should operate!
Komodo – The original ethical brand since ’88:
Komodo is an originator of ethical fashion. The brand has been an eco-friendly name since its foundation in 1988. It uses a variety of premium, eco-friendly fabrics, including organic cottons, hemp, tencel and bamboo.
Its factories are based in Asia, and are medium-sized family run businesses, whose workers are paid a fair and decent living wage. We love Komodo’s philosophy and our list wouldn’t be complete without it – it really is a company that practices what it preaches and makes stylish clothing while doing so!
Stella McCartney – Sustainable luxury fashion:
And finally, if you’re feeling like splashing out on a higher-end designer brand, Stella McCartney is one of our top choices. Stella, daughter of Paul and Linda McCartney, started creating her own clothing at only 13 years old.
She has worked very closely with multiple environmental and ethical organisations. We love that her clothing, perfume and make-up collections use ethically sourced materials and ingredients. In 2008, she was awarded the Green Designer of the Year at the ACE Awards. Stella, we love you (yeah, yeah, yeah)!