Slow fashion is the ultimate counterculture movement to the wasteful and unsustainable fast fashion industry. It’s all about buying less and buying to last. So if you’re ready to change your clothing consumption habits, keep reading to find out how to embrace slow fashion.

Quality over quantity:

Many shoppers make the mistake of thinking that purchasing cheaper garments will save money. While this may be true in the short-term; over longer periods of time it actually has the opposite effect.

This is because cheaper clothes are usually made with less durable fabrics and are produced under strict time constraints. What’s more, some fast fashion companies actually design clothes to fall apart after a certain amount of time. This is called planned obsolescence.

You’ll probably spend more money replacing the fast fashion items in your wardrobe than you would if you purchased longer-lasting durable clothing. They look great, last longer and, most of all, reduce waste. In fashion, slow and steady wins the race.


Choose the right fabrics:

A great way to embrace slow fashion is by being more considered about the fabrics your clothes are made from. Textiles like organic cotton and linen, as well as plant-based fabrics like hemp and lyocell are long-lasting materials that take fewer resources to produce and less time to biodegrade.

When there is more demand for eco-friendly fabrics, the fashion industry will feel obligated to use them over unsustainable materials made from toxic chemical dyes.



Taking care of your clothes will minimise wear and tear, colours fading, and ultimately extend their lifespan. A good place to start is by reducing how often you machine-wash garments, as this can cause them to become fragile and their seams to loosen. Washing machines also have high water consumption rates – using an average of 50 litres of water per wash.

Instead, try dry-cleaning your clothes at home. You can also remove unwanted odours by spraying garments with vodka or fabric cleaners, and unwanted creases by hanging them in the bathroom while you shower to steam them out.

Another care hack is to store your clothes in a secure, dry space. This helps prevent them from being damaged by moths, which are attracted to warm and humid conditions. You can also go one step further and keep dried lavender or rosemary in your wardrobe, as moths are deterred by these scents.


Keep clothes in circulation:

Eventually, you might fall out of love with your clothes, and that’s OK. You’ve maintained them well, meaning they can be passed on for someone else to love and wear.

Keeping clothes in the slow fashion cycle promotes a circular economy and drastically reduces waste. At Enviroclothes we offer free home collections of your preloved clothes and give you £0.40 per kilogram as a thank you.

Remember: Loved clothes last!